Europe’s largest online fishing retail supplier, Angling Direct PLC is, set us the BIG challenge to create and deliver an eCommerce mobile app for iOS and Android that would match their already considerable and established online web presence.
We understood from the outset that our biggest challenge would be to display many thousands of products without slowing the user experience.
We worked closely with Angling Direct’s in-house web developers, adopting their existing brand guidelines to build a complementary mobile app in parallel with their highly successful website. That began with understanding online customer purchasing habits and applying them to our innovative mobile app environment.
With thousands of products available, we built complex search and filtering systems to sort products by type, by brand, by price and even bestseller score!
We listened to customers and developed a ‘Quick Access’ Screen which allows instant access to the products they need.
We developed Home Cards to enable Angling Direct to keep their product continually up-to-date: a fully-customisable home screen experience to promote products ranges, sales and promotions. A Store Locator feature allows customers to find local stores based on location.
The App has also built-in support for a wide range of payment gateways including Google Pay, Apple Pay, Stripe and PayPal.
The mobile App functionalities mirror the current website and add some unique app enhancements. The new mobile app is a seamless extension of the current website sales/order process and at no point is there a disconnect for mobile to web usage. Mobile connectivity means the App can be accessed even in the remotest fishing environment.