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Life Saving tech




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Digital DNA Winner - Mobile App Project of the Year 2022

What we delivered


- Development

- iOS and Android App

SAM Tainer App
SAM Tainer App

A vital tool to help first-time rescuers perform CPR to save lives!

The Challenge

Every second counts

Stryker Medical is one of the world’s leading medical technology companies building AED devices. An App was required to provide AEDs training in all schools worldwide catering for a multilingual /multicultural audience.

The Approach

Keeping it simple and accessible as possible.

In depth surveys and workshops were carried out with health professionals to ascertain a complete understanding. Our approach was ‘simple’ literally... Keeping the interface as clear and intuitive as possible to transcending cultural and language barriers as well as minmising user distraction, confusion or frustration.

Intuitive Interface Design

Smart animated user guides.

Unlike other medical training apps, cluttered with technical content and instructional videos, SAM Trainer’s UI design presented information in a hybrid format as an interactive animation. Sugar Rush started from scratch, removing any extraneous text information and focusing on audio and visual communication that would be universally recognisable, understandable to any of it’s users.

Key feature smart animated user guides
Key feature every second counts

Every second counts.

In life or death situations every second counts. Our UX research indicated a need for adjustable durations for training on each product.

Continuous Improvement.

Still in its infancy and aimed at saving lives, We’re currently addition additional functionality to the SAM Trainer App such as enhanced navigation, additional videos and links to resources.

Key feature Continuous Improvement
countries worldwide

SAM Trainer App has been downloaded in 142 countries. It has been translated into 11 languages with more in development.

A global game-changer in life-saving education.
The Result

A global game-changer in life-saving education.

Since its launch last year, the app has continued to gain popularity and the numbers are highly positive. With continuous language upgrades also in the pipeline, every region will be covered before the end of this year.

This really is a global game-changer as education is key to saving lives.